考研英語：歷年真題閱讀要點之1995-Text 1（三）

　　Advertising does more for the material benefit of the community than any other force I can think of.

　　material benefit“物質(zhì)利益”;force“力量”，armed force“武裝力量”，military force“軍事力量”;這句話說的是“廣告給大眾帶來的物質(zhì)利益多于我能想到的其他任何力量。”

　　There is one point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

　　point“要點”;I feel為插入語;ought to do“應(yīng)該做某事”;touch on“提及，談及”;personality“名人”，也可以表示“個性，品格”;declare“宣稱”，名詞declaration;persuade“說服，勸說”，名詞persuasion;rather than“而不是”;inform“告知”;excessively“過分地，極度”，形容詞excessive，過度消耗或過度消費，可以用excessive consumption;fine“細致的”，也可以表示“優(yōu)良的”，還可以充當名詞“罰款”;distinction“區(qū)分”，distinct“有區(qū)別的，截然不同的”，distinctive則表示“有特色的，與眾不同的”;“他做了過于細致的區(qū)分”excessively這個詞說明作者對其觀點持不贊同態(tài)度;seek to do“試圖做某事”。

　　If its message were confined merely to information -- and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive -- advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

　　if引導(dǎo)虛擬條件句，與現(xiàn)在事實相反;message“消息，廣告詞”;be confined to“局限于”;in itself“就其本身而言，本質(zhì)上”;if not impossible to achieve雙重否定表肯定，為了便于理解，這種情況可以削減否定，即if possible to achieve“如果可能實現(xiàn)的話”;for引導(dǎo)原因狀語從句;subtly“微妙地”;persuasive“有說服力的，說服性的”;兩個破折號之間為插入語，起到補充說明的作用，可以略過;so...that...“如此...，以致于...”;boring“無聊的”;結(jié)尾轉(zhuǎn)折又一次點明作者對著名電視人觀點的不贊同。