2012騫磋€冪爺鑻辮闃呰鐞嗚В綺捐綃囷紙浜旓級(jí)_璺ㄨ€冪綉

銆€銆€UNIT TWO

銆€銆€TEXT ONE

銆€銆€The bride and groom, a guitar-wielding rock vixen and a muscle-rippling dragon-slayer, make an odd couple鈥攕o it is hardly surprising that nobody expected their marriage. But on December 2nd the video-game companies behind 鈥淕uitar Hero鈥?and 鈥淲orld of Warcraft鈥? Activision and Vivendi Games respectively, announced plans for an elaborate merger. Vivendi, a French media group, will pool its games unit, plus $1.7 billion in cash, with Activision; the combined entity will then offer to buy back shares from Activision shareholders, raising Vivendi's stake in the resulting firm to as much as 68%.

銆€銆€Activision's boss, Bobby Kotick, will remain at the helm of the new company, to be known as Activision Blizzard in recognition of Vivendi's main gaming asset: its subsidiary Blizzard Entertainment, the firm behind 鈥淲orld of Warcraft鈥? an online swords-and-sorcery game with 9.3m subscribers. The deal was unexpected, but makes excellent strategic sense, says Piers Harding-Rolls of Screen Digest, a consultancy. Activision has long coveted 鈥淲orld of Warcraft鈥? and Vivendi gets a bigger games division and Activision's talented management team to run it. As well as making sense for both parties, the $18.9 billion deal鈥攖he biggest ever in the video-games industry鈥攕ays a lot about the trends now shaping the business.

銆€銆€The first is a push into new markets, especially online multiplayer games, which are particularly popular in Asia, and 鈥渃asual鈥?games that appeal to people who do not regard themselves as gamers. 鈥淲orld of Warcraft鈥?is the world's most popular online subscription-based game and is hugely lucrative. Blizzard will have revenues of $1.1 billion this year and operating profits of $520m. 鈥淲orld of Warcraft鈥?is really 鈥渁 social network with many entertainment components,鈥?says Mr Kotick.

銆€銆€Similarly, he argues, 鈥淕uitar Hero鈥?and other games that use new kinds of controller, rather than the usual buttons and joysticks, are broadening the appeal of gaming by emphasising its social aspects, since they are easy to pick up and can be played with friends. Social gaming, says Mr Kotick, is 鈥渢he most powerful trend鈥?building new audiences for the industry. He is clearly excited at the prospect of using Blizzard's expertise to launch an online version of 鈥淕uitar Hero鈥?for Asian markets. Online music games such as 鈥淎udition Online鈥? which started in South Korea, are 鈥渕assive in Asia,鈥?says Mr Harding-Rolls.

銆€銆€A second trend is media groups' increasing interest in gaming. Vivendi owns Universal Music, one of the 鈥渂ig four鈥?record labels. As the record industry's sales decline, it makes sense to move into gaming, a younger, faster-growing medium with plenty of cross-marketing opportunities. (Activision might raid Universal's back catalogue for material for its music games, for example, which might in turn boost music sales.) Other media groups are going the same way. Last year Viacom, an American media giant, acquired Harmonix, the company that originally created 鈥淕uitar Hero鈥? It has been promoting its new game, 鈥淩ock Band鈥? using its MTV music channel. Viacom has also created online virtual worlds that tie in with several of its television programmes, such as 鈥淟aguna Beach鈥?and 鈥淧imp My Ride鈥? Disney bought Club Penguin, a virtual world for children, in August. And Time Warner is involved in gaming via its Warner Bros Home Entertainment division, which publishes its own titles and last month bought TT Games, the British firm behind the 鈥淟ego Star Wars鈥?games.

銆€銆€1. The merger of these two companies are out of expection because_____

銆€銆€[A] they aim to design marriage games which sound really weird.

銆€銆€[B] it is difficult for big companies of two different nations to end up in successful cooperation.

銆€銆€[C] their games are by no means similar to each other in terms of their styles.

銆€銆€[D] it would be illegal for them to buy back the shares.

銆€銆€2. Why Piers Harding-Rolls thinks this marriage has strategic sense?

銆€銆€[A] Activision has been longing to cooperate with 鈥淲orld of Warcraft鈥?

銆€銆€[B] Vivendi could get bigger portion and better management resources from Activision.

銆€銆€[C] This deal is beneficial to both sides for they can combine their talents to make various games.

銆€銆€[D] This deal make them become decisive factor of this industry鈥檚 trend in the future.

銆€銆€3. The word 鈥渓ucrative鈥?(Line 3, Paragraph 3) most probably means_____

銆€銆€[A] profitable.

銆€銆€[B] luxurious.

銆€銆€[C] entertaining.

銆€銆€[D] populous.

銆€銆€4. The first trend shaping the industry is _____

銆€銆€[A] pushing people online to develop their own games.

銆€銆€[B] building new audiences for the new network of games.

銆€銆€[C] promoting games with new kinds of controller.

銆€銆€[D] expanding the reign of traditional games and creating new market.

銆€銆€5.From the two trends we can infer that_____

銆€銆€[A] this merger is a great success because it goes along with both trends.

銆€銆€[B] this deal can strengthen both parties to surpass the other media giants.

銆€銆€[C] this allied group is powerful enough to shape the industry鈥檚 trends.

銆€銆€[D] it is indeed of strategic sense to have initiate and carry out the merger.

銆€銆€綃囩珷鍓栨瀽錛?/p>

銆€銆€鏈瘒鏂囩珷璁茶堪浜?jiǎn)涓や釜娓告垙鍏徃Activision鍜孷ivendi鐨勨€滆仈濮燴€濄€傜涓€孌佃榪頒袱涓叕鍙哥殑緇撳悎浠や漢鍚冩儕浠ュ強(qiáng)浠栦滑鐨勮仈濮繪柟寮?絎簩孌佃榪拌繖嬈¤仈濮誨叿鏈変竴瀹氱殑鎴樼暐鎰忎箟;絎笁孌靛拰絎洓孌佃榪頒粬浠粨鍚堝悗濉戦€犵殑絎竴涓涓氬彂灞曡秼鍔?絎簲孌佃榪扮浜屼釜鍙戝睍瓚嬪娍銆?/p>

銆€銆€璇嶆眹娉ㄩ噴錛?/p>

銆€銆€wield v. 鎿嶇旱錛岀啛緇冩帉鎻?vixen n. 娉煎, 鎮(zhèn)嶅, 鍒佸

銆€銆€slayer n. 鏉€浜鴻€? 鍑舵墜 stake n. 鑲′喚

銆€銆€helm n. 棰嗗鎴栨敮閰嶅湴浣?in recognition of 鎵胯鈥︹€﹁€? 涓洪叕絳斺€︹€﹁€?/p>

銆€銆€covet v. 鍨傛稁, 瑙婅 lucrative adj. 鑾峰埄鐨勶紝璧氶挶鐨?/p>

銆€銆€joystick n. 鎿嶇旱鏉?tie in緇撳悎鎴愪竴浣?/p>

銆€銆€闅懼彞紿佺牬錛?/p>

銆€銆€(1) Activision's boss, Bobby Kotick, will remain at the helm of the new company, to be known as Activision Blizzard in recognition of Vivendi's main gaming asset: its subsidiary Blizzard Entertainment, the firm behind 鈥淲orld of Warcraft鈥? an online swords-and-sorcery game with 9.3m subscribers.

銆€銆€[涓諱綋鍙ュ紡] Activision鈥檚 boss will remain at the helm.

銆€銆€[緇撴瀯鍒嗘瀽]榪欎釜涓€涓畝鍗曞彞錛屽叿鏈夊鏉傜殑琛ㄨ銆傝〃璇槸鐢變竴涓浐瀹氫粙璇嶇煭璇厖褰擄紝浠嬭瘝鐨勫璇瘮杈冨鏉傦紝甯︽湁澶嶆潅鐨勪慨楗版垚鍒嗐€倀o be known as鈥︽槸浣渢he new company鐨勫畾璇紝鍐掑彿鍚庨潰鐨勬垚鍒嗘槸鐢ㄦ潵璇存槑main gaming asset鐨勶紝鍙互鐪嬩綔鏄悓浣嶈;鍐掑彿鍚庨潰鐨勬垚鍒嗕腑錛屽悗闈袱涓煭璇兘鏄墠闈竴涓殑鍚屼綅璇紝鐢ㄦ潵瀵笲lizzard Entertainment浣滆繘涓€姝ョ殑瑙ｉ噴銆?/p>

銆€銆€(2) Similarly, he argues, 鈥淕uitar Hero鈥?and other games that use new kinds of controller, rather than the usual buttons and joysticks, are broadening the appeal of gaming by emphasising its social aspects, since they are easy to pick up and can be played with friends.

銆€銆€[涓諱綋鍙ュ紡] He argues, 鈥淕uitar Hero鈥?and other games are broadening the appeal鈥?since鈥?/p>

銆€銆€[緇撴瀯鍒嗘瀽]榪欐槸涓€涓畝鍗曞彞錛宎rgues鍚庨潰鏄璇粠鍙ワ紝緇撴瀯姣旇緝澶嶆潅錛屽甫鏈夊師鍥犵姸璇粠鍙ャ€傚璇粠鍙ョ殑涓昏鏈塼hat寮曞鐨勫畾璇粠鍙ワ紝by emphasising its social aspects鏄柟寮忕姸璇慨楗癮re broadening 鈥︺€?/p>

銆€銆€[鍙ュ瓙璇戞枃]鍚屾牱鐨勶紝浠栬錛屸€滃悏浠栬嫳闆勨€濆拰鍏朵粬娓告垙涔熸病鏈夌敤鏅€氱殑鎸夐挳鍜屾搷浣滄潌錛岃€屾槸浣跨敤浜?jiǎn)鏂板紡鎺у埗鍣ㄥQ岄€氳繃閲嶇偣寮鴻皟鍏剁ぞ浼?xì)鎬х殑鐗圭偣鏉ュ鍔犳父鎴忕殑鍚稿紩鍔涳紝鍥犱負(fù)榪欎簺娓告垙寰堝鏄撳氨鍙互寮€濮嬶紝鑰屼笖鍙互鍜屾湅鍙嬩竴璧風(fēng)帺銆?/p>

銆€銆€棰樼洰鍒嗘瀽錛?/p>

銆€銆€1. The merger of these two companies are out of expection because_____1.榪欎袱涓叕鍙哥殑鑱斿Щ鍑轟箮浜轟滑鐨勬剰鏂欐槸鍥犱負(fù)_____銆?/p>

銆€銆€[A] They aim to design marriage games which sound really weird.[A]浠栦滑璁″垝瑕佽璁′竴浜涚粨濠氭父鎴忥紝鍚搗鏉ラ潪甯稿鎬€?/p>

銆€銆€[B] It is difficult for big companies of two different nations to end up in successful cooperation. [B]涓ゅ灞炰簬涓嶅悓鍥藉鐨勫叕鍙歌鎴愬姛鍚堜綔鏄潪甯稿洶闅劇殑銆?/p>

銆€銆€[C] Their games are by no means similar to each other in terms of style. [C] 瀹冧滑鐮斿彂鐨勬父鎴忔湁瀹屽叏涓嶅悓鐨勯鏍箋€?/p>

銆€銆€[D] It would be illegal for them to buy back the shares. [D]浠栦滑瑕佹兂涔板洖鑲＄エ鏄笉鍚堟硶鐨勩€?/p>

銆€銆€[絳旀] C

銆€銆€[闅懼害緋繪暟] 鈽?/p>

銆€銆€[鍒嗘瀽] 緇嗚妭棰樸€傛枃绔犲紑澶村氨鐢ㄥ艦璞＄殑姣斿柣璇存槑榪欎袱瀹跺叕鍙哥殑緇撳悎寰堝鎬紝鎸ヨ垶鐫€鍚変粬鐨勬憞婊氭?zhèn)嶅鍜屼竴韜倢鑲夌殑鏉€榫欒€呮槸涓ゅ鍏徃鐮斿彂鐨勪笉鍚岀殑娓告垙鐨勯鏍間唬琛紝鍥犳鏄洜涓轟粬浠爺鍙戜駭鍝佹埅鐒朵笉鍚屾墠浠よ繖嬈¤仈鍚堣浜哄ぇ鍚冧竴鎯娿€傚洜姝わ紝C涓烘紜瓟妗堛€侫閫夐」鏈変竴瀹氱殑榪鋒儜鎬э紝浣嗘槸瑕佹敞鎰忓埌鏂囦腑絎竴孌電殑marriage涓嶆槸鈥滅粨濠氣€濈殑鎰忔€濓紝鑰屾槸鈥滃悎騫躲€佸悎浣溾€濈殑鎰忔€濄€侭鍜孌閫夐」閮戒笌鍘熸枃鎰忔€濇棤鍏熾€?/p>

銆€銆€2.Why Piers Harding-Rolls thinks this marriage has strategic sense?2.涓轟粈涔圥iers Harding-Rolls璁や負(fù)榪欐鑱斿Щ鍏鋒湁鎴樼暐鎰忎箟?

銆€銆€[A] Activision has been longing to cooperate with 鈥淲orld of Warcraft鈥?[A] Activision鍏徃涓€鐩存兂瑕佸拰鈥滄垬鑸頒笘鐣屸€濆悎浣溿€?/p>

銆€銆€[B] Vivendi could get bigger portion and better management resources from Activision.[B]Vivendi鍏徃鍙互浠嶢ctivision鍏徃閭ｉ噷鑾峰緱鏇村ぇ鐨勪喚棰濆拰鏇村ソ鐨勭鐞嗚祫婧愩€?/p>

銆€銆€[C] This deal is beneficial to both sides for they can combine their talents to make various games.[C] 榪欎釜浜ゆ槗瀵瑰弻鏂歸兘鏈夌泭錛屽洜涓轟粬浠彲浠ュ厖鍒嗙粨鍚堝悇鑷殑浜烘墠鎺ㄥ嚭鏇村姞澶氱澶氭牱鐨勬父鎴忋€?/p>

銆€銆€[D] This deal make them become decisive factor of this industry鈥檚 trend in the future. [D]榪欎釜浜ゆ槗浣垮緱浠栦滑鎴愪負(fù)鏈涓氭湭鏉ュ彂灞曡秼鍔跨殑鍐沖畾鎬у姏閲忋€?/p>

銆€銆€[絳旀]D

銆€銆€[闅懼害緋繪暟] 鈽嗏槅鈽嗏槅

銆€銆€[鍒嗘瀽]鎺ㄧ悊棰樸€侾iers璁や負(fù)榪欓」浜ゆ槗鐨勮揪鎴愭湁閲嶅ぇ鐨勬垬鐣ユ剰涔夛紝閭ｄ箞搴旇鏄鏈潵鏈変竴瀹氱殑鎰忎箟銆傜揣鎺ョ潃灝辮Activision宸茬粡瑙婅鈥滄垬鑸頒笘鐣屸€濆緢涔呬簡(jiǎn)錛岃€屼笖Vivendi鍏徃涔熷彲浠ヨ幏寰楀鏈叕鍙告湁鍒╃殑甯姪錛岃€屾洿閲嶈鐨勬槸瀹冧滑浠庢鍚庡皢瀵規(guī)湰琛屼笟鍙戝睍娼祦鏈夌潃鍐沖畾浣滅敤銆傚洜姝わ紝姣旇緝鑰岃█錛岀瓟妗圖鏈€浣熾€?/p>

銆€銆€3. The word 鈥渓ucrative鈥?(Line 3, Paragraph 3) most probably means_____3.鈥渓ucrative鈥濊繖涓瘝(絎笁孌電涓夎)鏈€鏈夊彲鑳界殑鎰忔€濇槸_____

銆€銆€[A] profitable.[A] 鐩堝埄鐨勩€?/p>

銆€銆€[B] luxurious.[B] 濂㈠崕鐨勩€?/p>

銆€銆€[C] entertaining.[C] 濞變箰鐨勩€?/p>

銆€銆€[D] populous.[D] 浜哄鐨勩€?/p>

銆€銆€[絳旀]A

銆€銆€[闅懼害緋繪暟] 鈽嗏槅

銆€銆€[鍒嗘瀽] 鐚滆瘝棰樸€傛牴鎹笂涓嬫枃鏉ュ垽鏂璇嶇殑鎰忔€濓紝涓婃枃鏄鈥滄垬鑸頒笘鐣屸€濇槸涓栫晫涓婃渶嫻佽鐨勫熀浜庣綉涓婃敞鍐岀殑娓告垙錛岃€屼笅鏂囪鐨勬槸鈥滄毚椋庨洩鈥濅粖騫村彲浠ヨ耽鍒╃殑鏁伴錛岄偅涔堝彲浠ュぇ鑷存帹鏂槸鍏充簬鈥滄垬鑸頒笘鐣屸€濈泩鍒╂柟闈㈢殑錛岀瓟妗圓 鏈€涓虹鍚堛€侱閫夐」populous 涓?popular鎰忔€濅笉鍚岋紝浣嗕粠瀛楅潰涓婄湅鏈変竴瀹氳糠鎯戞€э紝闇€瑕佸姞寮哄褰技鍗曡瘝鐨勫尯鍒嗚兘鍔涖€?/p>

銆€銆€4. The first trend shaping the industry is _____4. 濉戦€犺浜т笟鐨勭涓€涓秼鍔挎槸_____銆?/p>

銆€銆€[A] pushing people online to develop their own games.[A] 淇?jī)鋴射恨Z滑涓婄綉鏉ュ紑鍙戣嚜宸辯殑娓告垙銆?/p>

銆€銆€[B] building new audiences for the new social network of games.[B] 涓轟簡(jiǎn)鏂扮殑紺句細(xì)浜ら檯娓告垙鍒涢€犳柊鐨勭帺瀹躲€?/p>

銆€銆€[C] promoting games with new kinds of controller.[C] 鍒╃敤鏂扮殑鎿嶄綔鍣ㄦ帹鍑烘父鎴忋€?/p>

銆€銆€[D] expanding the reign of traditional games and creating new market. [D] 鎷撳睍浼犵粺娓告垙鐨勮寖鐣村茍鎷撳睍鏂扮殑甯?jìng)鍦恒€?/p>

銆€銆€[絳旀]D

銆€銆€[闅懼害緋繪暟] 鈽嗏槅鈽嗏槅

銆€銆€[鍒嗘瀽]緇嗚妭棰樸€傜涓夋鍜岀鍥涙璁茶堪浜?jiǎn)濉戦€犺浜т笟鐨勭涓€涓秼鍔匡紝鍏朵腑絎笁孌電涓€鍙ヨ瘽灝辨彁鍒頒簡(jiǎn)榪欎竴鐐癸紝灝辨槸鎺ㄨ繘鏂扮殑棰嗗煙錛屽寘鎷紶緇熺殑娓告垙鍜屾柊寮€鍙戠殑娓告垙錛屽挨鍏舵槸澶氫漢娓告垙鍜屼紤闂叉父鎴忋€傛帴涓嬫潵鎻愬埌鐨勭ぞ浜ゆ€ф父鎴忕瓑絳夐兘鏄負(fù)浜?jiǎn)璇存槑杩欎竴鐐癸紝鍥犳錛岄€夐」D鏄紜瓟妗堛€侫閫夐」鎸囧嚭璁╃帺瀹惰嚜宸辨潵寮€鍙戞父鎴忥紝榪欐樉鐒舵槸瓚呭嚭寰堝浜虹殑鑳藉姏鐨勶紝鍥犳鏄笉鐜板疄鐨勩€侭閫夐」琛ㄧず鍙槸絎竴涓秼鍔夸腑鐨勯儴鍒嗗唴瀹癸紝鍏舵榪頒笉濡侱閫夐」鏇村姞鍏ㄩ潰銆?/p>

銆€銆€5. From the two trends we can infer that_____5.浠庤繖涓や釜瓚嬪娍鎴戜滑鍙互鎺ㄦ柇鍑篲____

銆€銆€[A] this merger is a great success because it goes along with both trends.[A] 榪欎釜鑱旂洘鏄竴涓垚鍔燂紝鍥犱負(fù)瀹冨悓鏃剁鍚堜簡(jiǎn)涓や釜瓚嬪娍銆?/p>

銆€銆€[B] this deal can strengthen both parties to surpass the other media giants.[B] 榪欎釜浜ゆ槗瀵瑰弻鏂歸兘鏈夊埄錛岃兘甯姪浠栦滑璧惰秴鍏朵粬鐨勫獟浣撳法澶?/p>

銆€銆€[C] this allied group is powerful enough to shape the industry鈥檚 trends. [C]鏂板悓鐩熼泦鍥㈠張瓚沖鐨勮兘鍔涙潵鍐沖畾璇ヤ駭涓氱殑鍙戝睍瓚嬪娍銆?/p>

銆€銆€[D] it is indeed of strategic sense to initiate and carry out the merger.[D] 鍙戣搗鍜屽疄鏂借繖涓仈鍚堢‘瀹炲叿鏈夋垬鐣ユ€х殑鎰忎箟銆?/p>

銆€銆€[絳旀]D

銆€銆€[闅懼害緋繪暟] 鈽嗏槅鈽?/p>

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銆€銆€鍙傝€冭瘧鏂囷細(xì)

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