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銆€銆€In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(鐑よ倝)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.

銆€銆€Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success untilthey met Ray Kroc.

銆€銆€Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise(鐗硅緇忚惀)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(鎷遍棬).

銆€銆€Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.

銆€銆€1. This passage mainly talks about銆€銆€銆€銆€.

銆€銆€A)銆€the development of fast food services

銆€銆€B)銆€how McDonald's became a billion-dollar business

銆€銆€C)銆€the business careers of Mac and Dick McDonald

銆€銆€D)銆€Ray Kroc's business talent

銆€銆€2. Mac and Dick managed all of the following businesses except銆€銆€銆€.

銆€銆€A) a drive-in

銆€銆€B) a cinema

銆€銆€C) a theater

銆€銆€D) a barbecue restaurant

銆€銆€3. We may infer from this passage that銆€銆€銆€銆€銆€.

銆€銆€A)Mac and Dick McDonald never became wealthy for they sold their idea to Kroc

銆€銆€B)The location the McDonalds chose was the only source of the great popularity of their drive-in

銆€銆€C)Forty years ago there were numerous fast-food restaurants

銆€銆€D)銆€Ray Kroc was a good businessman

銆€銆€4. The passage suggests that銆€銆€銆€.

銆€銆€A)銆€creativity is an important element of business success

銆€銆€B)銆€Ray Kroc was the close partner of the McDonald brothers

銆€銆€C)銆€Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

銆€銆€D)銆€California is the best place to go into business

銆€銆€5. As used in the second sentence of the third paragraph, the worduniquemeans銆€銆€.

銆€銆€A)special

銆€銆€B)financial

銆€銆€C )attractive

銆€銆€D)peculiar

銆€銆€絳旀錛?1.C銆€2.B銆€3.D銆€4.A銆€5.D

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